The Must-Have for event today is access. Here’s how to get it
What compels employees, clients, and incentive qualifiers today? It’s not cash or more stuff. It’s access.
The high-performing talent and high-value customers that companies need to attract and retain want to go behind the scenes, make a difference, learn from a legend, be immersed in a one-of-a-kind experience.
Meeting and incentive planners already know this, of course. But the more awesomeness they (and their competitors) arrange, the more creative they have to be the next time. “Their daily challenge is, ‘What can we offer now to people who have been everywhere and done everything?’” says Mimi Almeida, vice president of sales at a new purveyor of experiences, IfOnly for Business.
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