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ICCA Association Portal - Case studies

Making meetings count

The term Strategic Meetings Management (SMM) has been kicking around for the best part of 20 years, having originated in the North American meetings and events industry.

In that time, many industries have changed. We have a lot more regulation, particularly in such verticals as the pharmaceutical industry. Here, clear regulatory requirements need to be upheld in terms of delegate spend, the venues that can be used and so on.

To read the full article, please follow this link to the website of our media member Mash Media Group Ltd. C+MW Magazine. 

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