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ICCA Association Portal - Case studies

Brands and relationships: Don’t they matter anymore?

In a recent survey, “venue cost” predictably came out on top as the most important factor considered by meeting planners when booking venues.
Less predictable was the fact that “brand or chain affiliation” came in dead last. (It was tied with “free amenities,” both chosen by only two percent of respondents.) “Existing relationship with venue” had a poor showing too, selected by only four percent of respondents.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

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