Taking risks with meetings: Is different as good as better?
In sales, you’re only as good as your last sale. In meeting planning, you’re only as good as your last meeting. Or so it seems. There is immense pressure to deliver more, better, faster, and with less.
At a time when meeting planning budgets are not increasing as fast as airline tickets and room rates, planners face more pressure to outdo themselves while remaining within budget. At the same time, salaries and benefits increase, new technology is added, new programs such as wellness initiatives or corporate social responsibility activities are added, and there are always new ideas to consider for the attendee experience.
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