The education programme is custom-designed every year to meet the interest of ICCA’s global mix of senior level delegates with lots of choice within every timeslot of the programme.
The programme features a mix of speakers including top corporate and association meetings clients, expert business speakers from outside the meetings industry, and of course a selection of some of the most experienced ICCA members. Our speakers are drawn from all regions of the world, matching the global mix and interests of our delegates.
Since two-thirds of our delegates are traditionally CEO’s, company owners, and senior directors, we invest more and more in our speakers, and strive to create a programme that will be fresh, thought-provoking, strategically-oriented, and packed with new ideas for improving personal performance and the organisation's bottom line.
For the middle managers who participate there will also be a great line-up of sessions focusing on sales and marketing issues, the highlight of which will probably be the “ICCA Best Marketing Award” plenary session, where three exceptional case studies will be presented.
The ICCA Congress is not just about high level education and exceptional networking. There are also opportunities for delegates to exchange detailed information about key international events they have recently hosted or helped to organise. More and more delegates are signing up for this “Business Exchange” option at the Congress, which allows them to return to their offices with literally dozens of potential business leads, or new and invaluable information about specific events which they are already in the process of trying to win for their company or destination.
More and more ICCA members are doing business with one another, and the Congress offers the ideal environment to identify new potential partners, suppliers of services, or clients for your own products and services. Delegates will be interviewing overseas marketing representatives, organising user-group meetings, and testing market reactions to new products and services. Over two-thirds of our delegates have high level budget responsibility, and approximately a quarter will be meeting planning specialists who offer access to both association and corporate clients and their events. ICCA aims to make the Congress a valuable business opportunity for each and every participant, since we understand and appreciate the investment in time and cash that attendance represents.
- Email Mieke van Loenen